Top 10 Scent Marketing Campaigns

Smell Phones - Sony’s Scented DoCoMo SO703i
Burnt Rubber as a Fragrance Ad - Don’t Call & Drive Campaign
Scent Marketing - Cake Scented Newspaper
World’s First Smelly E-Book - Musty Scratch’N'Sniff For PCs
Scents That Make You Shop More - Retailers Get Smelly with Their HVAC
Smell-o-Vision At Wal-Mart - Movies That Really Stink
Scentvertising - The New Bus Stops
Communicate by Scent - Pad Diffuses Perfume After Received eMail
Scentvertising - Eau de Marijuana in Rolling Stone?
Smell-o-vision in Japanese Cinemas
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New scent-diffuser device for PC Games
Engineers at the University of Birmingham are working on a new "smell effect" system that they hope will introduce a whole new level of immersion into videogaming.
The team is working on a system that uses aromatic paraffin wax placed into a boxed fan which is then connected to a PC and triggered by in-game events. But rather than gingerbread or mulberry vanilla, this wax features scents like "burning cordite," "racetrack rubber" and even "body odor." (Source)

New book:
Sensory Marketing
by Bertil Hulten, Niklas Broweus , Marcus van Dijk
Publisher: Palgrave Macmillan (May 12, 2009)
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.(Source)

Atlanta airport goes into sensory branding
In order to keep customers entertained and informed Atlanta airport bought the rights to three popular R & B classics: "Shake Your Groove Thing" by Peaches and Herb, "Bustin' Loose" by Chuck Brown and the Soul Searchers and "Fantastic Voyage" by Lakeside. The lyrics have been modified to match the new branding concept: a clean and fun airport!
This initiative comes after "the airport recently launched the initial phases of a program that uses a scent called "Breeze" to help enhance visitors' mood. Strachan said the scent, which was first tested on a limited group of passengers, uses a variety of different notes, including vanilla and a little lavender." (Source)

Impossible smells exhibition opens
The world's first exhibition of 'extinct and impossible' smells is under way, from the metallic fallout of the first atomic bomb to the aroma of cloves and oranges from the first aid kit of a medieval plague doctor.
* Blast-off by Russia spells end for Mir
* Fake snot improves electronic nose
* Secret of exam success? Rosy memories
The acrid reek of a blazing meteor impact, the sweaty bouquet of a space station, the hothouse aroma of a Victorian greenhouse are also there for the smelling at the Reg Vardy Gallery, University of Sunderland.
The aromatic exhibition has drawn on the efforts of perfumers, chemists, botanists and a Nasa scientist. "What we have created here is a world first, a scientific flight of fancy made up of exotic and strange scents," says Robert Blackson of the University of Sunderland, mastermind behind the endeavour. Source

Air fresheners survey
A recent report from Packaged Facts, a publisher of consumer goods market-research, shows that 75 percent of American households use air fresheners, with room sprays leading the category. In 2007, 328 new products were introduced to the market, and analysts expect exponential growth as a result of increased use by teenagers and college students.
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Heading to the artificial nose
Scientists are decoding the way our noses recognize scents, laying the groundwork for a future of cancer-sniffing artificial noses and personalized perfumes.In a recent experiment, researchers tested hundreds of receptor gene types found in human and mouse noses. By inundating the receptors with odors, researchers were able to figure out which receptors respond to which odor molecules and translate the smells into brain signals. Unlocking this interface would show how the brain recognizes and reacts to different smells.
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New sanitizing system for HVAC ducts from Prolitec
A new chemical formulation and delivery system created by Prolitec, Inc., can be programmed to sanitize the air continuously or during specific times of day throughout HVAC ducts and occupied enclosed spaces -- with applications ranging from homes to medical facilities; doctor, dentist and veterinary offices; schools and classrooms; long-term care facilities, health clubs, bars, hotels, cruise ships, schools, theaters and gaming facilities.
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Smell like 30's
Men in their 30s raise a personal stink, and it smells like used cooking oil Researchers have concluded that men in their 30s smell primarily like used cooking oil, and the odor is caused by a chemical called pelargonic acid. The research conducted by daily use products maker Lion was first undertaken after many male workers mentioned that when they entered their 30s their body odor seemed to change.
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